Athletics
Brand Book
The use of the LCS athletics brand book is essential for maintaining consistency and coherence in the school's external presentations. It specifies the correct application of the logo, colors, fonts, and other visual aspects that embody the school's identity. Adhering to the guidelines outlined in the brand book is vital for preserving a unified image across different mediums and messages. Uniformity in branding nurtures trust and recognition, reinforcing the school's standing as a premier educational establishment. Consequently, the LCS brand book transcends being a mere document to become a pivotal tool that enables the effective transmission of the school's values and objectives.
For any questions please email:
mabbee-loubert@lenawee.org
Contents
1.0 Brand Assets
A guide to the LCS athletics identity assets and visual specifications.
By using Lenawee Christian School’s visual elements, in line with the guidance provided, the brand appears coherent, consistent and appealing:
1.0 Brand Assets
1.1 Logo
1.2 Typography
1.3 Colors
1.1 Logo
The Lenawee Christian School athletics logo features several key elements that embody our identity and values. At the center of the paw is a symbolic representation of a cross, representing our Christian faith and the foundation of our school community which is intertwined in everything that we do. The paw itself reflects our mascot, symbolizing our students' strength, agility, and fierce determination in athletics.
Remember not to:
→ alter logo in any way
→ scale or distort the logo
→ use effects (drop shadow etc.)
Included in the logo pack is the LCS Cross. Please refer to the logo application section for its usage.
1.2 Typography
Fonts play a significant role in visual branding as they convey our school's personality and values. By utilizing the designated LCS athletics brand fonts, we ensure that our written materials, including brochures, websites, and social media posts, align with our brand guidelines and create a cohesive and recognizable identity.
Primary Typeface
Apotek Comp is the main font, and should always be applied in all caps. It works well in both headlines and body text throughout applications where credible, modern and time-lasting design is desired.
Apotek Comp
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789&%€
Secondary Typeface
Visby is a great choice for body copy. It excels in applications that aim at ease of reading and legibility.
Visby
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789&%€
1.3 Colors
Using the correct LCS brand colors is of utmost importance in maintaining a cohesive and professional image for our school. Consistently utilizing the correct colors across various platforms, such as our website, social media profiles, and printed materials, ensures that our brand identity remains recognizable and distinct. Any use of additional colors must be approved by the marketing department and can be used at their discretion.
Remember not to:
→ create own colors
→ change values/color codes
LCS Blue
PMS 293 C
HEX #003DA5
RGB 0, 61, 165
CMYK 100, 63, 0, 35
LCS Red
PMS 185 C
HEX #EB002A
RGB 235, 0, 42
CMYK 0, 100, 82, 8
White
HEX #ffffff
RGB 255, 255, 255
CMYK 0, 0, 0, 0
2.0 Best Practices
A guide on how to use all LCS athletics brand assets and additional collateral.
By using Lenawee Christian School’s visual elements, in line with the guidance provided, the brand appears coherent, consistent and appealing:
2.0 Best Practices
2.1 Logo Application
2.2 Font Pairing
2.3 Color Usage
2.1 Logo Application
Color
The logo should only appear in two colors, unless otherwise approved. The interior shall always remain LCS Red, however the outline should be changed to prioritize contrast between the paw and the background.
There are two versions:
White Outline - Used on dark backgrounds, like LCS Blue.
Blue Outline - Used on light background, like white.
White Space
An equivalent height of the cross within the logo should surround the logo in white space (blank area). This is to ensure that it doesn't appear cluttered or competing with other elements in the design.
Altering the Logo
It is essential to maintain the integrity of the logo's design by ensuring that it is applied consistently across all mediums. This means using the correct color, sizing, and proportions. Please do not add any effects to the logo (drop shadows, outlines, etc.) Additionally, it is important to use high-resolution versions of the logo to prevent any loss of clarity or pixelation.
LCS Cross
When using the LCS Cross, it should only be displayed on uniforms in LCS Blue or white without any distortion or effects applied. The color choice should prioritize contrast between the cross and the background to ensure visibility and recognition. Other rules for using the cross include maintaining its proportions and ensuring that it is always displayed in a respectful and appropriate manner.
2.2 Font
Pairing
The correct usage of font pairing is of utmost importance in design and communication. Fonts play a significant role in conveying emotions, establishing brand identity, and enhancing readability. When fonts are paired effectively, they create a harmonious visual experience that captures attention and guides the reader's eye. The right combination of fonts can evoke a sense of professionalism, creativity, or elegance, depending on the intended message. On the other hand, mismatched or poorly chosen font pairings can lead to confusion, disinterest, or even misinterpretation. With the correct usage of font pairing, designers can achieve a cohesive and visually appealing result, enhancing the overall impact of their message.
Apotek Comp is used for Apparel, Headings, Subheadings, Titles, and most applications.
Visby CF is used only for body copy.
3.0 Athletic Apparel
A guide for all athletic apparel including uniforms, warm-ups, team accessories, and spiritwear.
By implementing the brand book in our athletic apparel, we will make sure that we are all on the same team, but play different sports.
3.0 Athletic Apparel
2.1 Uniforms
2.2 Warm-Ups
2.3 Accessories
2.4 Team Apparel
3.1 Uniforms
Worn by athletes “on the playing surface” during sporting events or competitions.
Color
All athletic uniforms may only use LCS colors, and all must be present on the uniforms. When available please provide printers/manufacturers with official LCS Pantone colors or select the closest sample.
Base Colors - All athletic uniform base colors must be LCS Blue or white.
Accent Color - LCS Red can only be used as an accent color. For example, piping, trimming, detailing, lettering, and numbering.
Elements
LCS Paw - Must be present on all LCS uniforms. All efforts should be made to include the paw on the front of the uniform. The outline of the LCS Paw may only be LCS Blue or white, opposite of the uniform base color. For additional details see the above section “Logo Application”.
LCS Cross - Must be present on all LCS uniforms. Can be placed on sleeve, or back of neckline. May only be LCS Blue or white, opposite of the uniform base color. For additional details see the above section “Logo Application”.
LCS Branding - The front of all uniforms must contain LCS branding of some kind. Examples contain the LCS Paw, “Cougars”, etc.
3.2 Warm-Ups
Worn by athletes “on the playing surface” before sporting events or competitions.
Color
Athletic warm-ups may be any LCS color or light gray. When available please provide printers/manufacturers with official LCS Pantone colors or select the closest sample.
The use of light gray must be approved by the Marketing Director, and all other LCS colors must be present.
Elements
LCS Branding - The front of all warm-ups must contain LCS branding of some kind. Examples are the LCS Paw, “Cougars”, “Cougars Basketball” (or similar), or any other pre-approved design from the marketing department.
3.3 Accessories
Anything worn or used alongside Uniforms or Warm-Ups.
Color
Accessories may be any LCS color or light gray. When available please provide printers/manufacturers with official LCS Pantone colors or select the closest sample.
Examples
Must Follow Guidelines:
Helmets
Knee/Elbow Pads
Hats
Socks
Spandex (Cheer)
Travel/Gear Bags
Compression Sleeves/Shorts
Sweat Bands
Does Not Need to Follow Guidelines:
Shin Guards
Bats
Shoes/Cleats
Gloves/Mitts
Sunglasses
3.2 Team Apparel
Anything specifically designed and branded for sports teams and their members to be worn “off the playing surface” or during travel.
Color
Athletic warm-ups may be any LCS color or light gray. When available please provide printers/manufacturers with official LCS Pantone colors or select the closest sample.
The use of light gray must be approved by the Marketing Director, and all other LCS colors must be present.
Elements
LCS Branding - The front of all team apparel must contain LCS branding of some kind. Examples are the LCS Paw, “Cougars”, “Cougars Basketball” (or similar), or any other pre-approved design from the marketing department.
4.0 Approval Process
A step by step guide on the process of how to gain approval for all athletic material.
This approval process ensures that all apparel and materials adhere to our brand guidelines and creates a seamless ordering process.
3.0 Approval Process
2.1 Game Plan
2.2 Overview
4.1 Game Plan
Step 1 - Submit Proposal
Send all apparel and material proposals to the Athletic Director.
Include detailed descriptions, design mock-ups, and any specific requirements.
Step 2 - Review and Feedback
The Athletic Director will review the proposal and forward it to the Creative Director for brand alignment.
If needed, the Creative Director will provide feedback.
Incorporate the feedback and resubmit to the Athletic Director.
Step 3 - Final Approval and Order
After all revisions are made, the Creative Director will give final approval.
The Athletic Director will notify you once approval is granted.
Only place orders after receiving final approval from both the Athletic Director and Creative Director.
4.2 Overview
What Needs Approval?
All items featuring the LCS logo or branding require approval to ensure they align with our school's standards. Approval is necessary for anything that represents Lenawee Christian School athletics. A few specifics are outlined below:
Athletic Apparel - Uniforms, Warm-Ups, Accessories, Team Apparel, etc.
Promotional Materials - Posters, flyers, banners, and any other printed or digital materials promoting athletic events.
Merchandise - Any items sold as part of fundraising efforts, including t-shirts, hoodies, and other apparel.
Digital Assets - Website graphics, social media posts, and other digital content representing the athletics brand.
Important Reminders
Communicate Clearly: Direct all proposals and questions to the Athletic Director.
Plan Ahead: Submit proposals well in advance to allow time for review and revisions.
Keep Records: Document all proposals, feedback, and approvals for future reference.